[Quick Guide to Search Engine Optimization]

SEO is one of the most utilized forms of digital marketing in the world because SEO, when done the right way, delivers noticeable and lasting results. Website owners looking for top-notch SEO services at affordable prices do well to consider Precise. We understand SEO and how to harness its power on your behalf.

Search engine optimization (SEO) is the art of organically ranking a website or Web page preferably on top of the first SERP for a targeted keyword. For example, if you owned a painting company in New York City, Los Angeles, Chicago, Brooklyn, Queens, Houston, Philadelphia, Manhattan, and Phoenix, you might want to rank your website for the keyword, ‘cheap painting company in New York City, Los Angeles, Chicago, Brooklyn, Queens, Houston, Philadelphia, Manhattan, and Phoenix‘ or ‘best painter in New York City, Los Angeles, Chicago, Brooklyn, Queens, Houston, Philadelphia, Manhattan, and Phoenix.’ When SEO works, any time a search engine user types one of those phrases into a search engine and clicks, ‘Search’ yours would be one of the very first websites that pop up.

There’s a lot that goes into good SEO, and it’s a never-ending challenge to stay on top of it because the search engines are always changing their algorithms to stop search engine manipulation. Good SEO evolves with algorithms and involves exhaustive keyword research, an ongoing routine of optimized content creation, site structuring, link building, the use of hypertext transfer protocol, and more.

Many people mistakenly think that they can plan, implement, and manage their own SEO campaigns rather than seeking professional SEO services. These people usually learn a few basic SEO concepts and think they’re on their way to being SEO masters. Shortly thereafter, they realize that they do need SEO services from real Google SEO Experts New York after all.

This may come as a surprise, but there’s a lot more that goes into SEO than just finding keywords. Sure, keywords are important, and finding the right keywords can be an extremely tedious and time-consuming task, even if you have a great keyword tool already. One of the biggest mistakes we often see SEO amateurs make is in targeting information keywords over buying keywords.

For example, let’s say a website owner has a painting business. Often times, when website owners try to run their own SEO campaigns, and even when they employ a so-called expert’s SEO services in Texas, the painter will go after keywords like, ‘Painter in Texas,’ or ‘Best painter in New York City, Los Angeles, Chicago, Brooklyn, Queens, Houston, Philadelphia, Manhattan, and Phoenix.’ While these are both potentially great keywords and have the potential to pull in some new leads for the website owner, they’re not necessarily buying keywords. Rather, these are examples of information keywords.

One can make an argument that ‘Best painter in  New York City, Los Angeles, Chicago, Brooklyn, Queens, Houston, Philadelphia, Manhattan, and Phoenix‘ is probably only going to be looked for by someone who’s interested in hiring a painter. Still, these are information keywords. A buying keyword would be something like, ‘Hire cheap painting company  New York City, Los Angeles, Chicago, Brooklyn, Queens, Houston, Philadelphia, Manhattan, and Phoenix‘ or ‘Same day painting company.’ These keywords are more likely to be searched for by somebody who has their checkbook or credit card out and is ready to make a purchase. While these may be relatively crude examples of buying keywords vs. information keywords, we hope you get the point.

At Precise, we believe in covering the basics. It is the most elementary things in life that we often overlook or take for granted, yet it is often these simple things that we overlook that prove to be the most important. It is no different when it comes to SEO.

The best SEO in the world won’t help you if your goals are poorly defined or, worse, if they’re unattainable. Not only do website owners make the mistake of overlooking this simple yet powerful truth, but so-called SEO experts do as well.

Precise maps a comprehensive and actionable SEO strategy that fit your needs best and can accommodate your budget.

When you hire Precise, you’ll have bonafide google SEO experts New York on your side. We’ll start by digging deep into what your target audience is searching for online and make your website be the one they find when they search on Google. We take a look at your website structure, seeing if the content needs to be upgraded and make sure that your visitors are having a winning user experience. This way, your SEO endeavors won’t be frivolous.

For the success of an ecommerce business, it is critical to be able to stand out in the first positions of the results of an organic search. The main search engines such as Google always strives to show the best results. For this reason, large stores such as Amazon, Zalando, or Spartoo are still at the forefront. However, don’t worry. Through specific wise strategies, it is possible for a small ecommerce to make its way between the big ones. It is essential that you know the right tactics to get your virtual store on top. Below are five quick tips to start with:

1. Add Text In The Categories

When you place a category without text, you turn it into a mere list of articles. This makes your category a meaningless text for search engines. On the Internet, content is king, and you must make sure that your writings are not only relevant and current but also well structured.

2. Link Between Products

When you link between one ecommerce product and another, in addition to increasing the likelihood of selling more items, you’ll be helping search engines reach more places on your portal. These are some of the tactics you can use.

• Offer complementary, related and substitute products
• Products other users have purchased
• Use the user’s histories to drive items of interest to them

3. Don’t Index URL Parameters

In an online store, it is common that the user set some parameters to locate a product. The problem is that many of these parameters do not change the content of the page. This generates many URLs for the same material.

To avoid this crowd, optimize your site by adding “rel=canonical” tags to the original page. This will prevent any problem of duplicate content between the different pages created by the parameters. If you want assistance and support in the best ecommerce SEO services agency contact us and we will gladly help you.

4. Go Mobile

Today, most people use their mobile devices to search and shop. If you want to be successful with your ecommerce, you must make sure your website and content are mobile friendly. Make sure the design of your portal is responsive so that your site adapts to any screen.

5. Custom Descriptions

When promoting a product, please don’t limit yourself to the manufacturer’s description, and their impulse strategy. If you only use that content, nothing will differentiate you from the manufacturer, nor from the other companies that promote that item. If you personalize the descriptions and make them closer to the user, you will gain competitive advantages over your community and the engines.

If you want your online store to get in the game and stand out, your best ally is excellent ecommerce SEO services, like the ones we have for you at Precise. We can design with you a strategy that allows you a positioning that significantly increases your conversions and your ROI. Don’t wait to boost your business to the top. Contact us; we will be happy to assist you.